Encore Brand Book

This book was created to display information regarding the Encore Records brand. Though it contains some of the brand standards, the main intent is to portray the look and feel of Encore Records. The brand is unique in that they encourage their listeners to take part in what the artists create. Afterall, music is for the fans to enjoy. This book is sent to lucky listeners to promote the brand and the artists. To further this involvement, a VIP pass is included in the book for the listener to come into the recording studio for a meet and greet with their favorite artist.

Photographer: Joe Bumpus